Perception Connections

A Blog by Birkman

Birkman Recognized as a Women’s Business Enterprise

First appeared on PR Newswire on September 4, 2018

Birkman International, a business specialized in assessing human behavior and perception, is newly recognized as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the United States. The certification is effective as of Aug. 30, 2018.

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Why Birkman

Why Birkman?

For 15 years, I have done leadership development for multi-national companies. I have a file cabinet drawer full of different assessments that I have taken over the years, trying to find one that truly that connects with my clients. The Birkman Method assessment is “the one.” It’s hard to explain why Birkman is different, but here are the reasons I, as well as thousands of others, use it as a primary tool to help organizations develop their leadership strengths.

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Tips on Effective Coaching with Birkman

We always enjoy hearing from master practitioners of The Birkman Method and recently, we had the pleasure of speaking with executive coach and author Robert De Filippis. With over four decades of experience consulting across multiple industries, we asked Robert to share some trade secrets on effective coaching from his latest book, On Coaching with The Birkman Method, to drive coaching and business success using Birkman. 

Check out these tips and tricks from our insightful conversation below:

 

Q: What is the first step in becoming an effective coach?

A: Dr. Roger Birkman, the creator of The Birkman Method wrote, “The reality of life is that your perceptions—right or wrong—influence everything you do. When you get a proper perspective of your perceptions, you may be surprised how many other things fall into place.”

The professional Birkman practitioner can and should use Birkman, in Dr. Birkman’s terms, to “get a proper perspective on their own perceptions” before attempting to assist their clients to do the same.

Good coaching starts with knowing one’s self. It continues with creating an operational awareness of subconscious decision processes in our clients. This way they can learn to make more effective life decisions and enjoy, as Dr. Birkman said, “how many other things fall into place.”

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