The Birkman Blog

Birkman Colors

Are you objective and able to make quick decisions, or do you like to spend time reflecting on different options? What kind of activities do you like—planning, painting, or construction? These different preferences and behavioral patterns can be quickly communicated by your Birkman Color(s); red, green, blue, or yellow. Here are some traits that are associated with each color:

  • Red: represents action, energy, likes practical results
  • Green: represents persuading and communicating with people
  • Blue: represents innovation, creativity, and working with ideas
  • Yellow: represents order, repeatability, procedures, and systems

Birkman Colors are an easy way to talk about your unique personality type and are measured by four benchmarks: Usual Behavior, Interests, Needs, and Stress Behavior. 

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Strategies for Becoming a Self-Aware Leader

Confidence. Commitment. Passion. Integrity. All of these are characteristics of an admirable leader. But there is one trait that may overshadow them all: self-awareness. Self-aware leaders have the ability to monitor their own emotions and reactions. Leaders that are highly attuned to their behaviors (and how others perceive those behaviors) can make a positive impact in their organization by setting the tone for maturity, moderation, and civility that others will aim to replicate.

We promote self-awareness at Birkman—it's critical for everyone's personal development, not just leaders. However, self-awareness is difficult to practice, especially when under stress.

There are three elements to self-awareness:

  • Knowing your own behavior—good and bad
  • Leveraging your good behavior
  • Curbing the bad behavior

It seems simple, but even those of us immersed in a company culture that emphasizes the importance of self-awareness can struggle. Ultimately, in those moments when you're frustrated in the workplace, it's hard to step back, take a deep breath, and assess how you can best handle a situation.

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