Birkman Colors

Are you objective and able to make quick decisions, or do you like to spend time reflecting on different options? What kind of activities do you like—planning, painting, or construction? These different preferences and behavioral patterns can be quickly communicated by your Birkman Color(s); red, green, blue, or yellow. Here are some traits that are associated with each color:

  • Red: represents action, energy, likes practical results
  • Green: represents persuading and communicating with people
  • Blue: represents innovation, creativity, and working with ideas
  • Yellow: represents order, repeatability, procedures, and systems

Birkman Colors are an easy way to talk about your unique personality type and are measured by four benchmarks: Usual Behavior, Interests, Needs, and Stress Behavior. 

Take a look at this infographic to see some of the most common characteristics for each color—which one do you think you are?

Birkman Colors Infograph


Got a new challenge? Talk to the Birkman team to see how we can help.



Reaching Further: Think you know what color you are? Let The Birkman Method decide! The Birkman Method can help you better understand your unique personality, and the complex personalities of those around you. Dive deeper into your external behavior, what you expect and need from your environment to be productive, and what motivates you!  

Taylor Chan

Taylor hails from Boston, Massachusetts, with a deep passion for design and innovation. With over ten international creative publications, she brings a trained, artistic eye to Birkman’s marketing department. When she isn't consuming 17th century European works, you can find her dancing, running, or serving her church on the weekends.

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