Perception Connections

A Blog by Birkman

Empower Stress to Empower You

Empower Stress, Empower You

Psychologist and thought leader Kelly McGonigal delivered an impactful talk at TedGlobal 2013 (with over 17 million online views) completely challenging each one of us to change our perception of stress. And she backed this game-changing view by scientific studies that show stress in and of itself is not harmful to humans—but our belief that stress is harmful allows it to demoralize the human spirit. Our negative perception of the physical signs of stress fuels its ability to harm our health—mentally, emotionally and physically.

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Birkman Recognized as a Women’s Business Enterprise

First appeared on PR Newswire on September 4, 2018

Birkman International, a business specialized in assessing human behavior and perception, is newly recognized as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned and operated by women in the United States. The certification is effective as of Aug. 30, 2018.

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Why Birkman

Why Birkman?

For 15 years, I have done leadership development for multi-national companies. I have a file cabinet drawer full of different assessments that I have taken over the years, trying to find one that truly that connects with my clients. The Birkman Method assessment is “the one.” It’s hard to explain why Birkman is different, but here are the reasons I, as well as thousands of others, use it as a primary tool to help organizations develop their leadership strengths.

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