Perception Connections

Harvard's First Executive Coaching Case Study Features Birkman

On September 28-29, Sharon Birkman, CEO of Birkman International, and Dan Perryman, VP of Training and Development, attended the 11th Annual Coaching in Leadership & Healthcare Conference in Boston, hosted by the Institute of Coaching, McLean Hospital, and Harvard Medical School. The conference provided an opportunity for them to meet and hear from hundreds of thought leaders in the medical and psychological sciences, with a focus on positive psychology. However, for Sharon and Dan, the highlight of the weekend was the presentation given by Ethan Bernstein, Professor at Harvard Business School (HBS), on a HBS case study featuring the Birkman Method.

The case study, “Coaching Makena Lane,” follows a Birkman coach as she works to develop social intelligence with a leadership client who drives impressive results but receives continuous complaints from her peers, subordinates, and coworkers about her social behaviors. Dr. Bernstein’s interactive presentation emphasized Birkman insights that stood out in the study regarding Makena’s needs and stress behavior, producing lively discussion among the 400+ executive coaches in attendance.

You can download a copy of Coaching Makena Lane to explore how coaches are using The Birkman Method.

Download the Harvard Business School Case Study
by clicking the image above.